As an experienced business woman, Sarah spent 17 years at IBM, latterly as Government Affairs Director. Her IBM experience spanned government relations, communication, stakeholder and client management, where Sarah led successful teams. She has successfully lobbied for change as well as winning significant commercial deals and implementing significant innovation programmes. Sarah was a member of the founding team at Starling, gaining millions of retail and business customers as a fully regulated bank challenging the incumbents.
Since leaving Starling in June 2019, Sarah has held an eight-month interim CEO role at Hope for Children, a charity. She also led the market, consumer insights and product design team at Fair 4 All Finance. Sarah is currently CEO for FinTech Wales and is on a mission to establish Wales as a globally recognised fintech hub of excellence. She’s passionate about fintech increasing access for all and improving equality in financial health.